OmniBrand was created to provide a cohesive visual language and engineering-ready component ecosystem for a high-growth fintech startup preparing for Series-A expansion.
Creative Strategy & System
- Brand Direction: Modular geometric logo mark with paired typography hierarchy using Syne and Inter.
- Design Tokens: Standardized CSS and JSON token schemas governing colors, spacing scales, shadow elevations, and motion curves.
- Component Kit: 84 production-ready Figma auto-layout components tested thoroughly for WCAG 2.1 AAA contrast and keyboard navigation.
- Documentation Portal: Interactive storybook documentation linking Figma variables directly to front-end developer handoff.
Measurable Outcomes
- Cut UI development sprint times by 40% across cross-functional engineering teams.
- Unified 4 separate company sub-brands under a single, cohesive corporate aesthetic.
